A woman standing in an open elevator door against a blue wall, holding a laptop in her left hand, wearing a black top, black wide-leg pants, sandals, glasses, hoop earrings, and a bracelet, smiling and looking to her right.

service details

Custom Website

development

A comprehensive custom website solution designed for growing businesses that need more flexibility, scalability, and functionality than a standard template website can provide.

Built in collaboration with an experienced WordPress designer and developer, this service combines strategic website planning, professional design, technical development, copywriting, and SEO foundations to create a website tailored to your business goals.

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this is for you if…

you’re ready to invest in your online presence.

As businesses grow, websites often need to do more than simply “look professional.” Your business could already be well established, or it’s scaling fast and you need greater customisation, content depth, long-term scalability, and integrations to your CRM, email system, and broader marketing ecosystem.

Websites at this stage need to support lead generation, communicate more complex services clearly, improve search visibility, and work alongside broader marketing activity and campaigns. They also need the flexibility to evolve with the business over time, rather than needing to be rebuilt again in a year or two.

This service combines strategic thinking with professional development support to create websites that are commercially effective, aligned with business goals, and built for long-term growth.

A woman with glasses and wavy brown hair sitting at a table with a laptop, smiling, in a modern, well-lit room.

what’s included

high-level

scope

Depending on project scope, your website may include:

  • Custom WordPress website design and development

  • Strategic website planning and structure

  • Custom page layouts and user journeys

  • Professional copywriting

  • SEO-focused website copy and setup

  • Mobile optimisation

  • Stock image sourcing and selection

  • Contact forms and lead capture integration

  • Blog or resource setup

  • Basic technical SEO configuration

  • Website launch support and testing

  • Collaboration with experienced development specialists

want more options?

Optional

add-ons

  • E-commerce functionality

  • Landing page development

  • Advanced SEO support

  • CRM integrations

  • Booking systems

  • Membership or gated content areas

  • Ongoing website support and maintenance

  • Email marketing integration

  • Conversion optimisation support

note: all add-ons are scoped separately and subject to additional fees depending on complexity.

let’s talk brass tacks.

investment:

Starting from $7,000 + GST

Most projects are completed within 6-12 weeks depending on project scope, approvals, functionality requirements and number of revisions.

get in touch

our process

  • 01.

    We learn about your business, goals, audience, services, and brand direction to shape the website structure and messaging.

  • 02.

    We customise your selected website framework with tailored copywriting, imagery, branding, mobile optimisation, and foundational SEO setup.

  • 03.

    Your website is presented for feedback and refinements to ensure the final result aligns with your business and goals.

  • 04.

    Once approved, we connect your domain, complete final testing, and launch your website ready for customers and enquiries.

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frequently asked questions

  • We provide strategic and hands-on marketing support for small to medium businesses, including website design, social media management, campaign planning, email marketing, marketing audits, reporting, and ongoing marketing retainers.

  • We work with businesses at a range of stages, from small businesses in growth phases through to larger, established brands looking to scale, streamline, or maintain momentum. Some clients need hands-on support while building their marketing foundations, while others are looking for strategic guidance, campaign support, or an external marketing partner to complement their internal team.

  • Absolutely. Many of our clients outsource their marketing because they’re busy managing day-to-day operations. We can provide strategic guidance, implementation support, reporting, and ongoing marketing management depending on your needs.

  • Yes. We offer both streamlined Squarespace websites for smaller businesses and custom WordPress website development for businesses needing more advanced functionality, integrations, or scalability. All website projects include strategic copywriting and foundational SEO setup.

  • Yes. We offer social media strategy, content planning, copywriting, graphic design, scheduling, and reporting across multiple platforms. We also offer campaign planning and content support for businesses wanting to stay more hands-on internally.

  • We work with a wide range of industries including retail, professional services, hospitality, health, ecommerce, property, and service-based businesses. Our approach focuses on clear strategy, practical marketing support, and helping businesses grow sustainably.

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let's connect

I’ve spent over a decade helping brands find their voice and reach their potential. My journey started in the arts, where I learned how to connect with audiences and tell stories that matter. From there, I moved into retail, managing campaigns and multi–channel strategies for national brands, and seeing first-hand how thoughtful marketing can transform a business.

Today, I bring that experience to SMEs, helping businesses not just plan, but act - turning strategy into results, and possibilities into real growth.