A woman with glasses, wearing a black top and black pants, sitting cross-legged on a yellow couch, smiling, with a laptop in front of her in a decorated living room with a patterned carpet, a lamp, and white shelves in the background.

Hi, I’m Louise

i’m a strategic, generalist marketer with over 15 years of experience across retail, fmcg and non-profit businesses.

(strategic generalist… gosh, that makes me sound so boring, but I love it!)

my motto

strategy followed by practical action and real, measurable results

I’ve spent over a decade working across a spectrum of organisations, managing integrated and complex marketing activities for small non-profits with zero budget to national brands.

My journey started in the arts, where I learned how to connect with audiences and tell stories that matter. From there, I moved into retail, managing campaigns and multi–channel strategies for national brands, and seeing first-hand how thoughtful marketing can transform a business.

My goal is to turn marketing strategy into real, measurable results. Today, I bring that experience to a range of organisations and industries, helping businesses not just plan, but act - turning strategy into results, and possibilities into real growth.

My focus is on practical, responsive strategies that create momentum, connect with audiences, and deliver outcomes that matter. Giving businesses clarity, confidence, and the freedom to grow.

A woman sitting on a blanket outdoors, holding up a smiling toddler girl with blonde hair, wearing a white shirt and blue patterned shorts, against a background of grass, trees, and cloudy sky.

My why

After leaving my corporate role to have my first child, I stepped into freelance work looking for more flexibility and a different pace of life. What started as a few small projects between nursery rhymes and nappy changes gradually grew into something much bigger.

As my daughter has grown, so has the business, evolving into a way of working that allows me to stay hands-on with clients while building a career around the life I wanted to create. That balance shaped the way I approach business today: practical, adaptable, responsive, and focused on building sustainable growth in a way that actually works for real life.

Close-up of three cups of coffee with latte art, surrounded by green potted plants on a wooden surface.

01. coffee first

As Mum to a very active toddler I constantly have a caffeine filled beverage in my hand.

Alongside a water bottle of course, because we’ve got to hydrate too!

View from an airplane window showing the airplane wing, clouds, and a sunset or sunrise sky with rays of sunlight.

02. TRAVEL MORE

I’m constantly planning our next trip away, much to my husbands chagrin. Whether it’s a quick trip down south, or a long haul flight across the world, there always needs to be something on the cards!

A brown dachshund dog with floppy ears looking directly at the camera, surrounded by people.

03. long dogs

Before my daughter, there was my dog. Pixel is a shaded red sausage dog who has been warming my lap for 8 years now. She’s a big personality who thinks she runs the house!

A woman with dark wavy hair, glasses, and a black blazer is sitting at a table in a bright, modern room, smiling and working on a laptop.

Let’s work together.

Commercial
strategy

Person using a laptop at a wooden table, working on a web page titled 'Need something more custom?'. The table has notebooks and a smartphone on it, and there are chairs and curtains in the background.

Website

in a week

A woman lying on a yellow couch, wearing glasses, with her head upside down, smiling at a person standing and holding a phone above her.

Social Media

retainers

Person typing on a laptop keyboard with a wedding ring on their finger and a black blazer.

Marketing
reporting

A woman with dark hair and glasses sitting at a wooden table using a laptop. She is wearing a black blazer, colorful skirt, and heels, with a smile. The background has a sheer curtain allowing light to filter in.

Custom Website
development

A woman with shoulder-length wavy brown hair, wearing tortoiseshell glasses and a black blazer, is smiling and writing in a notebook during a meeting or discussion, with a blurred person in the foreground and green houseplants in the background.

Email
marketing

frequently asked questions

  • We provide strategic and hands-on marketing support for small to medium businesses, including website design, social media management, campaign planning, email marketing, marketing audits, reporting, and ongoing marketing retainers.

  • We work with businesses at a range of stages, from small businesses in growth phases through to larger, established brands looking to scale, streamline, or maintain momentum. Some clients need hands-on support while building their marketing foundations, while others are looking for strategic guidance, campaign support, or an external marketing partner to complement their internal team.

  • Absolutely. Many of our clients outsource their marketing because they’re busy managing day-to-day operations. We can provide strategic guidance, implementation support, reporting, and ongoing marketing management depending on your needs.

  • Yes. We offer both streamlined Squarespace websites for smaller businesses and custom WordPress website development for businesses needing more advanced functionality, integrations, or scalability. All website projects include strategic copywriting and foundational SEO setup.

  • Yes. We offer social media strategy, content planning, copywriting, graphic design, scheduling, and reporting across multiple platforms. We also offer campaign planning and content support for businesses wanting to stay more hands-on internally.

  • We work with a wide range of industries including retail, professional services, hospitality, health, ecommerce, property, and service-based businesses. Our approach focuses on clear strategy, practical marketing support, and helping businesses grow sustainably.

let’s send the right

signals

let's connect

I’ve spent over a decade helping brands find their voice and reach their potential. My journey started in the arts, where I learned how to connect with audiences and tell stories that matter. From there, I moved into retail, managing campaigns and multi–channel strategies for national brands, and seeing first-hand how thoughtful marketing can transform a business.

Today, I bring that experience to SMEs, helping businesses not just plan, but act - turning strategy into results, and possibilities into real growth.