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E-Commerce Growth Diagnostic Audit
Strategic clarity for ecommerce brands that have plateaued, slowed down, or outgrown their current marketing.
If your sales have flattened, acquisition costs are climbing, or growth feels harder than it used to, the answer usually isn’t simply “run more ads.”
Most ecommerce businesses don’t just have a traffic problem.
They have a structural growth problem.
❋ Warm audience dependency❋ Declining conversion rates❋ Unclear positioning❋ Disconnected marketing❋ Low repeat purchase rates❋ Halted conversion channelsThe challenge is figuring out which issue is actually constraining growth before spending more money trying to fix the wrong thing.
That’s where the E-Commerce Growth Diagnostic comes in.
❋ Offer fatigue❋ Weak retention systems❋ Confusing product architectureReady to understand what’s really holding you back?
What this is:
This is not a surface-level marketing audit.
It’s a strategic commercial review designed to identify:
what’s slowing growth
where the biggest opportunities sit
what should be prioritised first
and what foundations need strengthening before scaling further
The review looks at the broader commercial ecosystem of your business, not just isolated marketing channels.
Over the past 15+ years, I’ve worked across retail and FMCG businesses spanning both bricks-and-mortar and ecommerce environments. That experience shapes how I approach these reviews.
Rather than looking at ads in isolation, I assess how acquisition, conversion, retention, customer experience, product structure, positioning, and lifecycle marketing work together.
Because sustainable ecommerce growth rarely comes from one single tactic.
Who this is for:
This is designed for ecommerce brands that:
have plateaued after a period of growth
have experienced a noticeable sales decline
feel overly reliant on paid ads
have strong traffic but weak conversion or retention
want clearer strategic direction before investing further into marketing
are preparing to scale and want stronger foundations first
have outgrown disconnected or reactive marketing activity
It’s particularly valuable for founder-led brands who know there’s still potential in the business, but need clarity around what’s actually holding growth back.
What’s included:
Revenue & Performance Review
A high-level analysis of sales trends, conversion performance, AOV movement, discount behaviour, returning customer rates, and revenue drivers.
Acquisition Analysis
Review of acquisition quality across channels including paid media, organic traffic, retention channels, and customer intent.
Customer Journey Review
Assessment of the end-to-end customer experience, including:
homepage
landing pages
product pages
cart and checkout
mobile experience
post-purchase journey
trust signals and friction points
Retention & Lifecycle Review
Analysis of repeat purchase opportunities, lifecycle marketing gaps, email flows, retention systems, and customer nurturing opportunities.
Product & Offer Structure
Review of:
bundles
upsells
cross-sells
product hierarchy
merchandising opportunities
AOV levers
offer positioning
Strategic Recommendations
A prioritised action framework identifying:
immediate revenue opportunities
medium-term structural improvements
scalability constraints
retention opportunities
acquisition priorities
Strategy Walkthrough Call
A dedicated walkthrough session to unpack findings, answer questions, prioritise next steps, and discuss implementation opportunities.
What you’ll walk away with:
By the end of the review, you’ll have:
a clearer understanding of what’s constraining growth
visibility over your biggest commercial opportunities
prioritised next steps rather than disconnected ideas
stronger strategic direction for future marketing investment
practical recommendations across acquisition, conversion and retention
a clearer path toward scalable growth
Why businesses engage me for this:
A lot of ecommerce support focuses heavily on isolated channels.
Ads. Email. Social. SEO.
But businesses don’t operate in silos.
A brand can have great ads and still struggle because:
the offer isn’t compelling
the website doesn’t convert
retention is weak
the customer journey has friction
the product ecosystem is underdeveloped
messaging no longer reflects the market
This process connects the dots.
The goal is not simply to generate more activity.
The goal is to identify what will create sustainable commercial growth.
Investment - $995 + GST
Includes:
strategic review document
commercial growth analysis
prioritised recommendations
action roadmap
strategy walkthrough call
Following the review, ongoing support can be provided where required.
This may include:
strategic marketing management
paid agency management and briefing
email and retention strategy
organic social direction
campaign planning
ecommerce optimisation
Shopify project coordination
reporting and growth planning
Support can be structured on either an hourly or retainer basis depending on the scope of work required.
Ready to Understand What’s Actually Holding Growth Back?
If your business feels stuck, reactive, or overly dependent on tactics that no longer scale the way they used to, this review is designed to give you strategic clarity before making your next move.
To enquire or discuss whether this is the right fit for your business, get in touch.