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service details

Email

marketing

A foundational email marketing setup or strategic review of your current state designed to help businesses build stronger customer relationships, improve retention, and create more consistent communication outside of social media platforms.

this is for you if…

you want to own your audience, not rent it through social platforms.

Many businesses collect email addresses but never develop a clear strategy for how to use them effectively. Others send occasional campaigns without automation, segmentation, or a long-term plan in place.

This service helps establish the systems, structure, and strategy needed to turn email marketing into a valuable business asset rather than an afterthought.

A woman with dark hair, glasses, and hoop earrings smiling, wearing a black top and a colorful patchwork skirt, seated on a woven chair in an indoor space with a large plant to her left and a brown, arched window or decorative panel in the background.

what’s included

Email Marketing

strategy

Includes:

  • Strategic planning session

  • Email platform setup or optimisation

  • Audience and segmentation structure

  • Signup form review

  • Email marketing strategy recommendations

  • Automation and flow planning

  • Campaign planning guidance

  • Foundational reporting setup

starting from $2,200 + GST

optional add-on

Flow Build &

execution

Implementation of 3–4 foundational automated email flows designed to improve customer nurturing and retention.

Flow examples may include:

  • Welcome flow

  • Enquiry nurture flow

  • Abandoned cart flow

  • Post-purchase flow

  • Re-engagement flow

  • Lead magnet delivery flow

Includes:

  • Flow setup and automation build

  • Copywriting

  • Basic email design and formatting

  • Automation testing

  • Platform implementation

starting from $2,000 + GST

starting from scratch?

platform research & strategy

Choosing the right email marketing platform can have a major impact on automation capability, reporting, scalability, and long-term marketing performance. This add-on is designed for businesses unsure which platform best suits their current needs, growth plans, budget, and internal workflow requirements.

We assess your business requirements and provide tailored platform recommendations based on factors such as business size and stage, business model, automation requirements, CRM integrations, reporting needs, scalability, ease of use, monthly platform costs and internal capability.

Includes:

  • Discovery and requirements review

  • Platform comparison and evaluation

  • Recommendation report

  • Pros and cons of shortlisted platforms

  • Cost and scalability considerations

  • Suggested setup pathway

  • Migration considerations where applicable

starting from $450 + GST

why this matters

consistent comms. better nurture systems.

Most businesses focus heavily on social media while underutilising one of their most valuable marketing assets, their email database.

Without proper setup and automation:

  • leads go cold

  • enquiries are forgotten

  • repeat purchases are missed

  • customer retention suffers

  • marketing becomes overly dependent on paid reach

our process

frequently asked questions

  • We provide strategic and hands-on marketing support for small to medium businesses, including website design, social media management, campaign planning, email marketing, marketing audits, reporting, and ongoing marketing retainers.

  • We work with businesses at a range of stages, from small businesses in growth phases through to larger, established brands looking to scale, streamline, or maintain momentum. Some clients need hands-on support while building their marketing foundations, while others are looking for strategic guidance, campaign support, or an external marketing partner to complement their internal team.

  • Absolutely. Many of our clients outsource their marketing because they’re busy managing day-to-day operations. We can provide strategic guidance, implementation support, reporting, and ongoing marketing management depending on your needs.

  • Yes. We offer both streamlined Squarespace websites for smaller businesses and custom WordPress website development for businesses needing more advanced functionality, integrations, or scalability. All website projects include strategic copywriting and foundational SEO setup.

  • Yes. We offer social media strategy, content planning, copywriting, graphic design, scheduling, and reporting across multiple platforms. We also offer campaign planning and content support for businesses wanting to stay more hands-on internally.

  • We work with a wide range of industries including retail, professional services, hospitality, health, ecommerce, property, and service-based businesses. Our approach focuses on clear strategy, practical marketing support, and helping businesses grow sustainably.

let’s send the right

signals

I’ve spent over a decade helping brands find their voice and reach their potential. My journey started in the arts, where I learned how to connect with audiences and tell stories that matter. From there, I moved into retail, managing campaigns and multi–channel strategies for national brands, and seeing first-hand how thoughtful marketing can transform a business.

Today, I bring that experience to SMEs, helping businesses not just plan, but act - turning strategy into results, and possibilities into real growth.