service details
The Business growth audit
A strategic review of your entire commercial ecosystem designed to identify what’s working, what’s underperforming, and where the biggest growth opportunities exist.
The Growth Audit gives you a clear, practical understanding of how your marketing channels are currently performing, along with actionable recommendations to improve visibility, lead generation, and conversion.
this is for you if…
sales are flattening, acquisition costs are climbing, or growth feels harder.
Most businesses don’t need more marketing activity. They need better alignment between channels, clearer strategy, and stronger execution.
The Growth Audit is designed to uncover where momentum is being lost, where the biggest commercial opportunities exist, and which areas should be prioritised before investing further into marketing or scaling activity.
This is not a surface-level marketing audit. It’s a broader strategic and commercial review that looks beyond isolated channels to assess how your business is functioning as a whole. Rather than focusing only on ads, social media, or traffic, the review considers how acquisition, conversion, retention, customer experience, positioning, product structure, and lifecycle marketing work together.
Over the past 15+ years, I’ve worked across retail and FMCG businesses spanning both bricks-and-mortar and ecommerce environments. That experience shapes how I approach these reviews, looking at the broader commercial ecosystem rather than individual tactics in isolation.
Because sustainable growth rarely comes from one single marketing activity alone.
your audit may include
Audit
deliverables
All audits include the below, with additional options depending on your activity:
Revenue & Performance Review
Acquisition Analysis
Customer Journey Review
Retention & Lifecycle Review
Product & Offer Structure
Strategic Recommendations
Strategy Walkthrough
why businesses engage me for this
A clear
picture
A lot of ecommerce support focuses heavily on isolated channels like ads, email, social media, or SEO. But businesses don’t operate in silos, and growth challenges are rarely caused by one channel alone.
A brand can have strong ad performance and still struggle because the offer isn’t compelling, the website doesn’t convert effectively, retention systems are weak, or the customer journey contains too much friction. In some cases, the product ecosystem is underdeveloped, or the messaging no longer reflects what the market actually responds to.
This process is designed to connect those dots and assess how the broader commercial ecosystem is functioning together. The goal isn’t simply to generate more activity, it’s to identify what will actually create sustainable commercial growth.
how it works
let me find the leaks in your funnel.
This is designed for e-commerce brands that have plateaued after a period of growth, experienced a noticeable sales decline, or become overly reliant on paid advertising to drive sales. It’s also suited to businesses generating strong traffic but struggling with conversion, retention, or broader marketing alignment.
Many brands reach a point where reactive marketing activity, disconnected systems, or unclear positioning begin limiting growth. Others are preparing to scale and want stronger foundations in place before investing further into marketing.
It’s particularly valuable for founder-led brands who know there’s still potential in the business, but need clarity around what’s actually holding growth back.
By the end of the review, you’ll have a clearer understanding of the factors constraining growth, greater visibility over your biggest commercial opportunities, and prioritised next steps rather than disconnected ideas or guesswork. You’ll also walk away with stronger strategic direction for future marketing investment, along with practical recommendations across acquisition, conversion, and retention to support more sustainable, scalable growth.
take your pick
Package one
standard growth audit + meta organic
Includes:
Revenue & Performance Review
Acquisition Analysis
Customer Journey Review
Retention & Lifecycle Review
Product & Offer Structure
Strategic Recommendations
Strategy Walkthrough
$995 + GST
Package two
growth audit + meta organic and paid
Includes growth audit, plus inclusion of:
Meta organic content
Meta Ads account and campaigns
$1,250 + GST
Package three
growth audit + meta organic and paid + google ads
Includes growth audit, plus inclusion of:
Meta organic content
Meta Ads account and campaigns
Google Ads
$1,750 + GST
Package four
growth audit + meta organic and paid + google ads + email marketing
Includes growth audit, plus inclusion of:
Meta organic content
Meta Ads account and campaigns
Google Ads
Email marketing system review
$2,250 + GST
our process
frequently asked questions
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We provide strategic and hands-on marketing support for small to medium businesses, including website design, social media management, campaign planning, email marketing, marketing audits, reporting, and ongoing marketing retainers.
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We work with businesses at a range of stages, from small businesses in growth phases through to larger, established brands looking to scale, streamline, or maintain momentum. Some clients need hands-on support while building their marketing foundations, while others are looking for strategic guidance, campaign support, or an external marketing partner to complement their internal team.
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Absolutely. Many of our clients outsource their marketing because they’re busy managing day-to-day operations. We can provide strategic guidance, implementation support, reporting, and ongoing marketing management depending on your needs.
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Yes. We offer both streamlined Squarespace websites for smaller businesses and custom WordPress website development for businesses needing more advanced functionality, integrations, or scalability. All website projects include strategic copywriting and foundational SEO setup.
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Yes. We offer social media strategy, content planning, copywriting, graphic design, scheduling, and reporting across multiple platforms. We also offer campaign planning and content support for businesses wanting to stay more hands-on internally.
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We work with a wide range of industries including retail, professional services, hospitality, health, ecommerce, property, and service-based businesses. Our approach focuses on clear strategy, practical marketing support, and helping businesses grow sustainably.
let’s send the right
signals
I’ve spent over a decade helping brands find their voice and reach their potential. My journey started in the arts, where I learned how to connect with audiences and tell stories that matter. From there, I moved into retail, managing campaigns and multi–channel strategies for national brands, and seeing first-hand how thoughtful marketing can transform a business.
Today, I bring that experience to SMEs, helping businesses not just plan, but act - turning strategy into results, and possibilities into real growth.